KickTraq

Imagine moving into a brand new home, built to your specifications, only to discover your children begin showing signs of allergies and asthma. That's what happened to Behind The Walls founder and CEO Harold Simansky, and when he literally took a peek behind his walls, he discovered the root of the problem. And in doing so, realized the importance of spreading a message to the masses about the importance of building sustainably in the form of an easily digestible publication. (Read More)

No matter what happens, in two days time our Kickstarter campaign will be history.  We are about $2000 short of goal, so thank you to all who helped us get there.   For better or worse, I am feeling pretty confident right now but we do need that... (Read More)

Taking a break from our Kickstarter campaign let me tell you how the utilities sued us.  They actually sued our parent company, 360Chestnut, Inc. just to make our lives a little more interesting.  I like to joke that the utilities sued us for... (Read More)

What's interesting about running your own Kickstarter campaign are the people you come into contact with.  Of course, there is the usual folks who want to sell you something (particularly advice) but also a lot of people who have similar products or... (Read More)

Yes, we are 1/3 of the way there with a little more than half the time to go.  I am getting nervous as the first 30% or so, is supposed to be the easy money.  (Are things like this ever easy?)  The bottom line is now we have to start breaking... (Read More)

We made some nice contacts at SXSW who want to help us out by providing some of the rewards for those who pledge.  So I am going to go online this weekend package them up and announce them next week.  Some great stuff, including home air filtration... (Read More)

While in Austin for SXSW Eco, we shot a new video. You can see it by clicking here:  http://bit.ly/BTWMagazine Also, another great opportunity to spread the word about our Kickstarter campaign. Thank you for your continued support, Harold  (Read More)

I now found myself in Austin, TX for the SXSW Eco conference.  I even saw one of my old b-school classmates here, Joel Serface, another Greentrepeneur from Boulder, CO.   Besides pushing our Kickstarter campaign, we are bumping into a lot of great,... (Read More)

"... my main objection to your video is that I really don't think taping kids' mouths shut is amusing." Among the many supportive emails we got about our video, there is the one above that complains I taped my kids' mouths shut.   I was somewhat... (Read More)